Putting the Third Screen First. Mobile Media is stealing attention from every other form of media, especially the traditional Web. Yet it has barely put a dent in the budgets spent on online, let alone on TV. With a smartphone in every hand and a tablet on every sofa, mobile marketing should command more dollars, not just more attention. Even DR advertising has large hurdles to overcome on the small screen. Can we evolve beyond our fat thumbs to make mobile marketing worth the effort? The Digiday Mobile conference explores the potential and the pitfalls of mobile marketing and asks whether the third screen will take center stage or be relegated to mini-Web status and limited to mini-Web budgets.
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Jill Griffin, svp, innovation & experience design, MediaVest USA
As svp, innovation & experience design, Jill leads mobility, social and addressable media across the Microsoft portfolio on businesses including Windows, Microsoft Office, Windows Phone and Office 365. Jill previously worked in senior marketing and digital strategy roles at Martha Stewart Living Omnimedia, Anomaly and OMD. In 1999, in an earlier role at MediaVest, Jill started the Interactive Unit, where she orchestrated the strategic media planning process and ultimately oversaw digital media strategy and activation.
Brian Colbert, vp of mobile advertising sales, Pandora
Brian is charged with helping advertisers reach their target audience across Pandora's mobile product portfolio. Prior to joining Pandora, Brian was the senior director of mobile advertising sales and strategy at ESPN, where he helped build the mobile business beginning in 2007. Before that, he was the director of advertising sales at Music Choice. Brian was also at MTV for several years where he was the director of marketing for MTV, MTV2 and MTV.com and also a senior sales executive for mtvU.
Henry Blodget, CEO, Business Insider
Henry Blodget is co-founder, CEO and Editor-In-Chief of Business Insider. Henry is also the host of Yahoo Daily Ticker, a Yahoo Finance video show viewed by several million people a month. Prior to founding Business Insider, Henry was a top-ranked Wall Street Internet analyst. He was later keelhauled by then-Attorney General Eliot Spitzer over conflicts of interest between research and banking and booted out of the industry.Who Should Attend
Top digital brand executives
Top digital agency executives
Top digital media / Publishing executives
App developers
Video marketing executives
Video networks
Technology and service providers
Media and press
Past Digiday Attendees Include
| MAYBELLINE IBM CONDENAST SAATCHI & SAATCHI UNILEVER NBC UNIVERSAL THE WALL STREET JOURNAL AKQA R/GA TIME INC. HEARST SAPIENTNITRO ESPN VEVO AT&T TOYOTA WALMART NFL DEUTSCH AOL THE WEATHER CHANNEL |
KRAFT AMERICAN EXPRESS MICROSOFT ASSOCIATED PRESS REAL SIMPLE SPORTING NEWS DIGITAS THE BOSTON GLOBE THE SLATE GROUP USA TODAY VH1 MTV WEBMD KAYAK THE WEATHER CHANNEL FORD BANK OF AMERICA MATTEL PANDORA KATALYST |
NATIONAL GEOGRAPHIC TURNING BROADCASTING EURO RSCG NCKELODEON MEREDITH CORPORATION WWE ORBITZ CBS FOX NEWS CRAMER KRASSELT A+E NETWORKS VERIZON MLB CRATE AND BARREL STARCOM WORLDWIDE SAATCHI & SAATCHI DIGITAS INITIATIVE HULU IPG MEDIA LAB AND MANY MORE! |
